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The league is also seeing unparalleled growth in female and younger fans that should have a big impact for years to come.

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According to NHL research, 37 per cent of hockey fans are women, including a huge 26 per cent growth in that demographic since 2016 

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Most of those new fans are likely within the coveted 18-49 age demographic, too, since nearly 40 per cent of all NHL fans are under 50. 

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Kali Mick — an Avalanche fan who lives in Colorado and is part of the league’s Power Players youth advisory board 

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said the recent growth comes as the league has showcased more of the human side of the game. 

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The increase among female viewers was higher during Wednesday night games on TNT. 

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During the regular season, there was a 44% jump in female viewers compared to previous years, when the games were aired on NBCSN. 

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“Not only do we want to give our avid fans the content that they love, but how can we share it with casual and new fans and make sure that they feel welcome,” said Heidi Browning 

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The NHL's senior executive vice president and top marketing officer. 

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The effort to grow connections has include social media.  

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